What's Hot:
It's coalition vs. coalition, scare tactic vs. scare tactic, cliche vs. cliche. It's Sheldon Adelson (and maybe his friend, Steve) vs. the world. Now who's David in this?
What's Not:
Let's see: No major elected officials are participating. The results are likely to be embarrassing. It now has national attention. Genius cannot be contained.
What's Hot Title:
Web gaming war
What's Not Title:
GOP endorsement process